2025
Food & Hospitality
A bold, scroll-stopping identity with electric blue visuals and quirky mascots—made to be photographed, shared, and remembered.

Project Overview
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.
Deliverables
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.
Challenge
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.

Process
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.

outcome
Grub Shack had great food but a forgettable look. They asked for an identity that felt fresh and fun without losing the come-as-you-are spirit of a midnight burger run.






